Product Marketing Manager

Coralville, IA
Full Time
Min. Experience:
Mid Level

Job Purpose

As Product Marketing Manager for Higher Learning Technologies, you will develop and implement marketing strategies to achieve aggressive subscription revenue goals.

In this highly collaborative role, you will be responsible for improving user acquisition, conversion, engagement, and retention of our mobile and web products. To do this, you will develop the marketing strategy for our product suite, which includes having a deep understanding of what motivates our target users, best positioning the product in the marketplace, and building initiatives to maximize both market share and customer lifetime value.

The ideal candidate will have product and channel marketing experience with a track record of growing mobile and web subscription businesses.

Primary Areas of Accountability:

  • Own the full-funnel market strategy for HLT’s mobile and web products across acquisition, conversion, engagement, and retention
  • Achieve aggressive subscription revenue and attach rate goals
  • Oversee customer acquisition, determining the product subscription pricing, positioning, value proposition, launch promotion strategy, and executing multi-channel advertising
  • Create and implement innovative marketing strategies and integrated campaigns to drive product adoption and ongoing retention
  • Optimize subscription messaging across all touch points
  • Design the highest yield combinations of product, audience, offer, and creative across all marketing and advertising channels to identify high ROI opportunities
  • Aggregate, organize, and make sense of large amounts of data to ensure informed decisions
  • Develop reports to measure ongoing performance of subscription, communicating results to other team members, and utilizing that information to hone your strategies

Education + Experience

  • 4+ years of marketing experience
  • BA/BS degree in Marketing or related area
  • Experience working within an organization that has multiple product lines with multiple target segments
  • Keen aptitude for improving subscription performance using solid test & control fundamentals, data analysis, and identifying key business opportunities in the data
  • Advanced knowledge of spreadsheet applications to analyze data, establish accurate reporting and arrive at actionable recommendations.
  • Experience applying rigorous, financially-rooted decision-making to guide development, optimization, and business efforts
  • Strong communication and collaboration skills with a proven ability to work with both technical and business teams

Required Knowledge, Skills, and Abilities

  • Creative problem solver that is able to analyze data and find actionable solutions
  • Proven ability to achieve results against set objectives in a fast moving, dynamic environment
  • Self-motivated and self-directed
  • Strong communication and team-oriented
  • Is able to work effectively in a highly complex, diverse, changing environment
  • Enthusiasm for learning

About Us

HLT was sparked by paper flashcards that Alec Whitters, Co-Founder and CEO, and his peers were using to study for their dental boards. Wouldn’t it be better, he thought, to use their smartphones to study? When he couldn't find an effective mobile-learning solution, he decided to create it.

HLT is a 2012 Iowa City-born start-up that develops education apps for smartphones and tablets so that busy students can effectively study anytime and anywhere. We are targeting the multi-billion dollar markets for higher education, with a focus on high-stakes exams and classes. Mobile is one of the fastest growing markets in history and HLT has emerged as a market leader with the most popular, highest grossing and most downloaded of all test prep apps on both Android and Apple devices. The company has now raised $15MM in funding and partnered with some of the biggest names in education including McGraw-Hill, Wiley, Kaplan, and many others.

As a young EdTech company bent on transforming the way learners experience education, our status quo is constant motion. This requires us to embrace change and be bold and imaginative in how we work. The same is true for who we hire. We need smart, tenacious, team-centric people who share our curiosity of the world and learning-obsessed mindset. We need problem solvers who love tackling big challenges and can flex quickly to rapidly moving parts. We need drivers who own their actions and have the propensity for getting this done.

Although what got us here won’t get us there, we hold tightly to a set of core values to Innovate, Captivate, and Educate. These ideals are the heartbeat of our company, and we are rigorous in identifying these qualities in the people we hire.

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