Digital Marketing Manager


Location:
Iowa City, IA
Type:
Full Time
Department:
Min. Experience:
Entry Level

Do you love Marketing Automation & Digital Strategy? Let's talk!

 

The Digital Marketing Manager at Higher Learning Technologies will be responsible for the day-to-day, hands-on execution of automated marketing initiatives to support our business goals and objectives. This includes ownership of the setup, maintenance, and review of recurring and triggered marketing communications.

Additionally, this individual will maintain a current understanding of marketing best practices and apply them to the execution of our campaigns in collaboration with the sales and marketing team.

The ideal candidate is equally skilled and enthusiastic and will work with our dynamic sales marketing team to build the campaign calendar and automations for activations and reengagement. This is an innovative role to drive the design, development, implementation, and reporting on automated marketing campaigns. You will creatively develop communications to support mobile + online sales, retain customers, and drive engagement on our online platform.

Responsibilities:

  • Build, test and deploy marketing campaigns including drafting, designing & editing copy, layout, links, and dynamic content; including images, GIFs, videos & written content
  • Conduct A/B testing for campaigns for optimization
  • Analyze campaign performance metrics and generate regular reports
  • Coordinate with the marketing team to build and manage the campaign calendar
  • Perform day-to-day marketing activities including, but not limited to, email campaign set-up, scheduling, testing, tagging and deployment of one-time, recurring, triggered and dynamic content-driven campaigns
  • Troubleshoots technical issues related to HTML templates, list segmentation and other aspects of campaign execution, as required.
  • Ensure campaign delivery, performance and advertiser goals are being fulfilled as scheduled
  • Clean and maintain our existing customer databases
  • Stay up to date with email, CRM and automation trends, tools, and best practices that could drive results
  • Create, test and optimize campaign landing pages to improve the conversion funnel

Qualifications:

  • Experience with tools like: MailChimp, SailThru, Mobile Monkey, AdEspresso, Google Analytics, Craft CMS, HotJar, or similar tools
  • Experience with HTML
  • 3-5 years of experience in digital marketing
  • Familiarity with mobile and web apps preferred
  • Demonstrated experience in managing large and complex segments & sequences
  • Deep understanding of how email interacts with CRM’s, organic and paid efforts, via analytics and attribution
  • Keen aptitude for improving campaign performance using solid test & control fundamentals, data analysis, and identifying key business opportunities in the data
  • Proven ability to think strategically, making credible recommendations to clients that drive measurable results; identifies and pursues opportunities to grow business
  • Excellent communication and presentation skills both verbal and written
  • High levels of integrity, autonomy, and self-motivation
  •  

Culture:

It is our culture for each team member to challenge the status quo, express their opinions, and to stand up, ask for the ball and run with it to meet our aggressive goals. We also have a lot of fun together! We’re always looking for the best, brightest, high energy, results-driven marketers to join our team. We reward innovation, creativity and the ability to just GET STUFF DONE.

About HLT:

HLT was sparked by paper flashcards that Alec Whitters, Co-Founder and CEO, and his peers were using to study for their dental boards. Wouldn’t it make better sense, he thought, to use their smartphones to study? When he didn’t find an effective mobile-learning solution, he decided to create it. HLT was born. Since its start in 2012, HLT has attracted millions of learners and become the market-leading platform for mLearning applications.

HLT’s rapid growth is directly attributable to their emphasis on attracting top talent and building a culture that is nationally renowned.  This includes being on Entrepreneur Magazine’s coveted “Top Company Cultures” list in both 2017 and 2018.

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