Digital Marketing SEO/SEM Specialist

Coralville, IA
Full Time
Min. Experience:
Mid Level


The Digital Marketing SEO/SEM Specialist will manage the day-to-day execution and optimization of all paid search campaigns on Google, Bing and iTunes, as well as Google Display and YouTube ad campaigns. This individual will maximize campaign ROI by adjusting budget strategies, regularly A/B testing campaign elements, and analyzing & reporting results. 

Additionally, the SEM/SEO specialist will work with marketing and content teams to execute SEO optimization strategies, which will include defining best practices, identifying valuable website content, and other tactics to drive organic traffic and conversions.

The ideal candidate is an experienced and passionate search marketer who will work with the rest of our sales & marketing team to build effective, integrated campaigns that drive new customer acquisition. This is an important role with the ability to have a significant impact on growing the company.


  • Own day-to-day management of paid search campaigns across search engines, including Google, Bing, and the Apple App Store.
  • Plan & implement new campaigns, manage ad budgets, and conduct ongoing optimization of all paid search activities.
  • Manage & grow existing Google Display and YouTube campaigns, and test & implement new advertising channels. 
  • Drive increased awareness and acquisition across new and existing audience segments through multivariate testing, improved segmentation, and consistent messaging. 
  • Improve key performance indicators in search, display, and video channels, regularly tracking, analyzing, and reporting on campaign results.   
  • Coordinate SEO content development, keyword research, implementation of best practices, and other activities to increase traffic and conversions from organic sources.
  • Maintain an understanding of new advances in SEM and SEO, the competitive landscape, and strategic business initiatives. 
  • Recommend changes to website architecture, page linking, and affiliate strategies to improve SEO performance.
  • Build, test, and optimize landing pages and other elements in the conversion funnel for paid and organic traffic. 
  • Collaborate with design, content, and other digital marketers to create campaign collateral and stay consistent with the team’s broader marketing strategy. 



  • 4+ years of progressive experience in digital marketing and advertising
  • Advanced knowledge of advertising platforms including Google Ads, Bing Ads, and Apple Search Ads
  • Familiarity with creating & executing bid strategies to optimize campaign ROI
  • Extensive experience implementing tests, collecting and analyzing data, and identifying trends to continually improve campaign performance
  • Experience with remarketing tools, analytics tools like Google Tag Manager and Google Analytics, and SEO tools
  • Good understanding of landing page and user experience optimization for paid and organic campaigns
  • Experience with search engine optimization techniques and competitor analysis, including page copy analysis, technical SEO, and backlinking principles
  • Proven ability to think strategically and make credible recommendations that drive measurable results, identifying and pursuing opportunities to grow business
  • Excellent verbal and written communication and presentation skills
  • High levels of integrity, autonomy, and self-motivation



It is our culture for each team member to challenge the status quo, express their opinions, and to stand up, ask for the ball and run with it to meet our aggressive goals. We also have a lot of fun together! We’re always looking for the best, brightest, high energy, results-driven marketers to join our team. We reward innovation, creativity and the ability to just GET STUFF DONE.


About HLT:

We exist to improve outcomes through lifelong learning.

The idea was sparked by the clumsy paper flashcards that Alec Whitters, Co-Founder and CEO, and his peers were using to study for their dental boards. Wouldn’t it be better, he thought, to use our mobile phones to study? When he couldn't find an effective mobile learning solution, he decided to create it. HLT was born. Since its start in 2012, HLT has attracted millions of learners and we’re determined to support their desire to keep learning as part of their practice.

We hold tightly to our core values to innovate, captivate, and educate. These ideals are the heartbeat of our company and we are rigorous in finding coworkers who share these qualities.


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