Job Purpose:

As the Digital Marketing Specialist for Higher Learning Technologies, you will be focused on growing revenue by advertising our entire portfolio of products across all applicable paid platforms. To do this, you will leverage your deep knowledge of online and mobile marketing to drive media performance goals for acquisition, engagement, and conversions.

You will work with both the product and the customer experience teams to build real-time marketing analysis tools, plan and execute A/B tests, validate test results, report findings to the senior team, and optimize campaign performance.

The Digital Marketing Specialist will be dealing with day-to-day advertising campaign management activities across social and mobile channels, developing and managing successful paid social and mobile advertising campaigns for our entire product line.

As the Digital Marketing Specialist, you will devise and execute cutting edge mobile advertising and paid social campaigns to drive new customer awareness, installs and engagement of our market-leading digital products.

Primary Areas of Accountability:

• The right candidate will possess a strong combination of online marketing experience, analytical prowess, technical aptitude, and business savvy. Typical responsibilities include:
• Develop and execute strategies for driving scalable revenue from our marketing spend across Facebook, Google AdWords, Apple App Store ads, and other major advertising channels for our entire suite of products (mobile apps & desktop apps)
• Aggregate, organize, and synthesize large amounts of data  to drive the decision making process
• Daily management and analysis of budget and spend across all advertising platforms to devise ways of spending more efficiently and ensure overall ad spend is on target
• Work with product and analytics teams to optimize the allocation of spend across different product categories and advertising platforms
• Ideate and execute multi-channel campaigns  in coordination with other channel managers and teams across the company
• Design, optimize, and test the highest yield combinations of inventory, audience, offer, creative, and landing page, using advanced bidding strategies to identify high ROI opportunities
• Ongoing optimization of the current Facebook campaigns in accordance with predefined KPIs
• Collect and analyze data related to Facebook campaigns. Assist in identifying appropriate Facebook opportunities for specific business needs, and tailor campaigns to the target audience
• Conduct keyword research and selection for Apple App Store and AdWords bidding
• Use advanced bidding strategies to maximize the effectiveness for Apple App Store and AdWords campaigns
• Set up, manage and constantly optimizing up pay-per-click advertising campaigns on Google Search, Google Display Partners, and Google Mobile Ads
• Drive expansion to new advertising opportunities, from identification to experimentation to scale

Education + Experience:

• BA/BS degree in Marketing or related area
• 2+ years managing online marketing campaigns on Facebook, Google AdWords, Apple App Store ads and other Display advertising systems
• Experience in PPC advertising, performance advertising, lead generation, and/or user acquisition
• Experience working with or within an organization that has multiple product lines with multiple target segments
• Keen aptitude for improving campaign performance using solid test & control fundamentals, data analysis, and identifying key business opportunities in the data
• Experience applying rigorous, financially-rooted decision-making to guide development, optimization, and business efforts
• Experience optimising mobile digital marketing campaigns
• Experience working with mobile tracking technologies, as well as Excel and Tableau
• Experience in both prospecting and remarketing campaigns

Required Knowledge, Skills, and Abilities:

• Extremely detail oriented and able to manage multiple initiatives across multiple products
• Creative problem solver that is able to analyze data and find actionable solutions
• Strong multi-tasking and organizational skills
• Must be able to suggest changes and implement improvements
• Proven ability to achieve results against set objectives in a fast moving, dynamic environment
• Self-motivated and self-directed; however, must have demonstrated ability to work well with people
• Strong communication and team-oriented; comfortable interacting with senior managers and engineers
• Is able to work effectively in a highly complex, diverse, changing environment
• Enthusiasm for learning
• Good sense of humor, always a plus