Marketing Copywriter


Location:
Coralville, IA
Type:
Full Time
Department:
Marketing
Min. Experience:
Mid Level

 

As Marketing Copywriter, you’ll put your skills, passion, and experience to work developing on-strategy, on-brand, and customer-focused copy across all communication platforms to inspire action.

In this highly collaborative role, every project is an opportunity to have a significant impact on growing the company. Your responsible include conceptualizing and creating results-driven marketing campaigns, persuasive advertising and engaging brand collateral. Your day-to-day varies, but your focus is singular: delivering effective creative work that drives member engagement in a fast-paced, supportive environment. 

 

Responsibilities:

 

  • Write branded communications including ads, emails, landing pages, video scripts, in-product communication, social media, company website, and more.
  • Edit work from others, and help them improve their own abilities.
  • Collaborate with our sales & marketing team on multi-channel campaigns, growth initiatives, and be a key part of the cross-functional content process.
  • Drive engagement through captivating storytelling.
  • Develop and maintain a clear and consistent brand voice across multiple verticals. 
  • Collaborate with design, content, and other digital marketers to create campaigns.
  • Stay consistent with the team’s broader marketing strategy. 


Qualifications:

 

  • Show us your work! Include a mix of brand, advertising, and marketing campaign related projects.
  • Minimum 4 years of copywriting experience.
  • A lifelong learner, always looking to improve. 
  • Has the drive, self-discipline, and a laser focus to pursue mastery in your writing skills.
  • Advanced knowledge in the science behind effective copywriting to drive engagement.
  • Ability to work on multiple projects simultaneously and juggle writing priorities.
  • Deeply understand the needs, motivations, and desires of our members.
  • High levels of integrity, autonomy, and self-motivation.

 

Culture:

 

It is our culture for each team member to challenge the status quo, express their opinions, and to stand up, ask for the ball and run with it to meet our aggressive goals. We also have a lot of fun together! We’re always looking for the best, brightest, high energy, results-driven marketers to join our team. We reward innovation, creativity and the ability to just GET STUFF DONE. 


About HLT:
 

At Higher Learning Technologies, we exist to improve outcomes through lifelong learning. 

 

The idea was sparked by the clumsy paper flashcards that Alec Whitters, Co-Founder and CEO, and his peers were using to study for their dental boards. Wouldn’t it be better, he thought, to use our mobile phones to study? When he couldn't find an effective mobile learning solution, he decided to create it. HLT was born. Since its start in 2012, HLT has attracted millions of learners and we’re determined to support their desire to keep learning as part of their practice.


We hold tightly to our core values to innovate, captivate, and educate. These ideals are the heartbeat of our company and we are rigorous in finding coworkers who share these qualities. Join us!

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