Marketing Communications Specialist


Location:
Coralville, IA
Type:
Full Time
Department:
Marketing
Min. Experience:
Entry Level

Job Purpose

Higher Learning Technologies is looking for a creative and inquisitive Marketing Communications Specialist with exceptional writing skills and a marketing mindset. As Marketing Communications Specialist, you will develop and implement communication strategies to help achieve aggressive subscription goals.

In this highly collaborative role, you will be responsible for owning and improving the full-funnel communication strategy to users of our mobile and web platforms. To do this, you will develop and implement the communication plan for our core product suite, which includes having a deep understanding of what motivates our target users, best positioning the product in the marketplace, and building initiatives to maximize both market share and customer lifetime value.

Primary Areas of Accountability

  • Develop and implement communications strategies across multiple product lines in alignment with marketing goals using an integrated mix of communications, channels and tactics
  • Identify optimal touchpoint interactions (materials, marketing communications, web destinations, etc), and work closely with marketing team to outline the strategy and facilitate execution across all areas of the organization
  • Coordinate the development, design, approval, production, and distribution of marketing materials in partnership with the creative team
  • Understand the marketplace and our users to improve overall brand awareness strategies and enhance marketing activities
  • Track, analyze, and report marketing campaign performance
  • Maintains understanding of the market, customers, trends and competition
  • Champion the company and service brand across all communications
  • Improve campaign performance using solid test & control fundamentals, as well as customer data analysis, applying key learnings to future opportunities
  • Collaborate with the Social Media team, whose primary objective is to extend brand awareness through all social media platform engagement activities
  • Develop reports to measure ongoing performance of subscription, communicating results to other team members, and utilizing that information to hone your strategies

Education + Experience

  • Bachelor’s degree and 2+ years experience in marketing, communications, journalism
  • Experience working with or within an organization that has multiple product lines with multiple target segments

Required Knowledge, Skills, and Abilities

  • Excellent copywriting, design, written and oral communication skills with relentlessly high standards regarding grammar, content, timeliness, proofing
  • Some experience with web advertising, social media, email and alternative media channels
  • Some experience scheduling and executing marketing campaigns for multiple product lines
  • Proven ability to achieve results against set objectives in a fast moving, dynamic environment
  • Able to work collaboratively across the entire organization
  • Exceptional analytical and reasoning skills
  • Strong multi-tasking, organizational, planning and prioritization skills
  • Enthusiasm for learning, fun-loving and a great sense of humor

About HLT

HLT was sparked by paper flashcards that Alec Whitters, Co-Founder and CEO, and his peers were using to study for their dental boards. Wouldn’t it be better, he thought, to use their smartphones to study? When he couldn't find an effective mobile-learning solution, he decided to create it.

HLT is a 2012 Iowa City-born start-up that develops education apps for smartphones and tablets so that busy students can effectively study anytime and anywhere. We are targeting the multi-billion dollar markets for higher education, with a focus on high-stakes exams and classes. Mobile is one of the fastest growing markets in history and HLT has emerged as a market leader with the most popular, highest grossing and most downloaded of all test prep apps on both Android and Apple devices. The company has now raised $15MM in funding and partnered with some of the biggest names in education including McGraw-Hill, Wiley, Kaplan, and many others.

As a young EdTech company bent on transforming the way learners experience education, our status quo is constant motion. This requires us to embrace change and be bold and imaginative in how we work. The same is true for who we hire. We need smart, tenacious, team-centric people who share our curiosity of the world and learning-obsessed mindset. We need problem solvers who love tackling big challenges and can flex quickly to rapidly moving parts. We need drivers who own their actions and have the propensity for getting this done.

Although what got us here won’t get us there, we hold tightly to a set of core values to Innovate, Captivate, and Educate. These ideals are the heartbeat of our company, and we are rigorous in identifying these qualities in the people we hire.

 

***NAMED AS ONE OF THE BEST PLACES TO WORK BY ENTREPRENEUR MAGAZINE TWO YEARS IN A ROW***

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